What's Happening @ Hero Shop

Marie-Helene de Taillac Trunk Show

Join us Dec 3 & 4 for a special opportunity to shop her one-of-a-kind gems

Fall 2021 Trunk Show Schedule

Mark your calendars for The Elder Statesman Nov 4-6 and Marie-Helene de Taillac Dec 3-4.

Report from NYC: Spring 2022 Market

For the last 5 seasons we’ve bought for the store via Zoom, and while we turned out to be decent online shoppers, there’s nothing like considering ...

Hero Shop X The RealReal

I’m a big believer in closet clean-outs. At least once a year, I set aside a few hours to take inventory of my wardrobe and make three piles: Keep,...

Introducing Dries Van Noten to Hero Shop

To know me is to know I am a Dries Van Noten fanatic. As an editor at Vogue, each time I went to Paris for fashion week, I made sure to set aside a...

Vogue.com | Against All Odds, This Marin County Fashion Boutique Became a Lockdown Success

“I don’t intend for the Marin store to be open tomorrow or maybe even the whole week. Likely the same for Post Street,” I wrote to my team in Slack...

Vogue.com | In a World on Fire, One Bay Area Store Owner Wonders: “What’s Next?”

First it was COVID, then it was protests against police violence, then it was tackling distance-learning (even without kids I was feeling parents’ ...

Vogue.com | How the California Stay-at-Home Order Is Impacting San Francisco’s Hero Shop

Yesterday California governor Gavin Newsom ordered all 40 million Californians to stay at home—effectively forcing all nonessential businesses in t...

What We're Reading

In this week's New Yorker, Nathan Heller reports on San Francisco's already complex homelessness crisis amidst the current COVID-19 health emergenc...

Some of Emily's Favorite Small Businesses

My apartment is in the Outer Richmond neighborhood of San Francisco. For the uninitiated, that means it's on the north side of Golden Gate Park and...

NYFW Wrap-Up

The fall 2020 buying trip was a whirlwind, as always, but it’s a whirlwind of the best kind. Who wouldn’t want to get swept up in Gabriela Hearst’s...

Custom Denim Embroidery

Monogram a new pair of jeans or denim jacket with custom embroidery in store. Get your name, nickname, favorite phrase, wedding date, company name...