Events at Hero Shop

Jan 24 & 25 | Custom Denim Embroidery

Monogram a new pair of jeans or denim jacket with custom embroidery in store. Get your name, nickname, favorite phrase, wedding date, company name...

Feb 13 | Meet Julie Houts

Shop & sip with the hilarious illustrator, Instagram sensation and author of Literally Me at our SF shop.

2020 Events Schedule

Follow us on Instagram and sign up for our newsletter to stay up to date on our 2020 events schedule, featuring parties with star illustrator Julie...

Host Your Event with Us

We work with an expertly curated network of the city’s top food, beverage and floral purveyors and can custom create an event to fit your needs (or...

Tie Dye Anniversary Party

To celebrate our 3rd anniversary, we held a DIY tie-dye party in the store. Clients came and customized t-shirts, totes and socks while enjoying m...

Children's Backpack Drive

The deserving Bay Area kids of Compass Family Services need new backpacks, school supplies, socks, underwear and gift cards to shoe stores.

It's a Stevie Howell Holiday

Shop silk robes and pajamas, and enjoy complimentary monogramming and a Clase Azul tequila tasting.

Celebrate YOLO Journal

Meet YOLO founder Yolanda Edwards and celebrate the launch of the new fall issue.

Of Rare Origin Trunk Show

Meet the incredible mother-daughter team behind Of Rare Origin and shop an expanded selection of their fanciful jewelry, just in time for holiday g...

Lingua Franca Trunk Show

Meet founder Rachelle Hruska and shop her clever, charming and empowering sweaters and travel sets.

Mark Cross Trunk Show

Shop this beautiful heritage brand's latest collection of box bags, clutches and shoulder bags. Free personalization with purchase.

Le Lion Trunk Show

Customize a sweater with your monogram, a special date, your kids' initials, a portrait of your pet, your Zodiac sign and more in beautiful hand-se...