Former Vogue editor and Bay Area native Emily Holt founded Hero Shop in 2016 in San Francisco's Tenderloin neighborhood. She wanted to bridge the gap between the designers she was featuring in the magazine and what was actually available in Bay Area stores. By bringing in labels from Vans and Levis to The Elder Statesman and Dries Van Noten, Emily's curated a mix that embodies Northern California's high-low casual elegance.
When she's not in Hero Shop's newly renovated flagship at the Marin Country Mart, Emily's at home in Ocean Beach. Her writing has also appeared in W, The Wall Street Journal, Women's Wear Daily, Architectural Digest and Bon Appetit among others. Her commitment to the Bay Area extends to her support of organizations including Raphael House, 826 Valencia, Compass Family Services and Creative Growth.