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WHAT'S IN STORE NOW

Comme Si

Emily Holt brings her exquisite taste back to her home city in the form of this adorable boutique.

The brainchild of former Vogue editor Emily Holt and the city's coolest concept store 

Trust us, the loot available at Hero Shop is excellent.

Holt is looking to change the narrative around the Bay Area's fashion scene.

One of the independent boutiques outfitting America