The Shop
Founder Emily Holt, former Vogue fashion news editor and Bay Area native, opened Hero Shop in San Francisco in 2016. It's based on Emily's firm belief that the city she loves deserves a space that combines global fashion ideas, local talent, passion and compassion for the community in a fun and friendly environment. So here we are.

Hero Shop offers a carefully-edited and accessible mix of ready-to-wear, jewelry, shoes, bags, home, gift and tech items from established designers and emerging local brands. We're extremely proud to showcase labels such as Rosie Assoulin, Edie Parker, Myriam Schaefer, Levi's, Creatures of the Wind, and Sophie Buhai alongside San Francisco-based brands like Stevie Howell, Nu Swim, MMClay and Culk.
The name Hero Shop refers to a lot of things, especially the transformative nature of things we love. The perfect birthday gift can save someone's day. Or the right cuff bracelet can turn an ordinary human into Wonder Woman. We all have the power to be heroic in different ways. Just like Bowie said.
Come by to see what's in store, learn more about our services, hear about the events we're planning and just say hi.
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